Every year, ALL IN becomes a bit more of a reference point for understanding where artificial intelligence is heading in Canada. This year again, SBI will be there, with two days built around showing what it actually takes to turn an AI transformation into something that holds up once the pilot phase is over.
ALL IN has become, in just a few years, the largest AI event in Canada. Thousands of decision-makers, technical experts, and curious minds head to Montreal to see where AI really stands, beyond the hype.
SBI is attending for the fourth year in a row. And for the second time, we're hosting a booth, M18. Not to hand out flyers, but to show real substance: actual AI transformation cases, and our own people answering questions straight up.
This year, our presence revolves around one thread: how an organization moves from a good AI idea to something truly industrialized, without losing what made it good in the first place.
On day one, we'll be running three demos at booth M18, at 10:30 am, 1:00 pm, and 2:30 pm, showing how AI fits into real business processes, no jargon, no staged scenarios.
The day will wrap up at 3:30 pm with an SBI x Snowflake cocktail, a chance to keep the conversation going in a more relaxed setting.
Want in? Sign up for the SBI x Snowflake cocktail here.
Day two will run alongside Snowflake, with SBI being their Elite Partner. At booth M18, the day will kick off at 8:00 am with AI & Croissants, followed at 8:45 am by a demo from Marc-Philippe and Margarita, from SBI, on AI agents applied to reporting (more on that below). At 10:00 am, another demo takes over, then Snowflake presents its own segment at 11:00 am and 2:00 pm.
Two days, two complementary angles: the first to tell a full AI transformation story on the main stage, the second to see how SBI and Snowflake work together on the ground, from semantic model to delivered report, right at booth M18.
On day 1, at 11:50 am, we take the stage for 20 minutes with a story we think says a lot about what's happening right now inside Quebec organizations.
From Pilot to Production: How Alliance Touristique du Quebec Made AI Real
Jean-Luc Sanscartier, VP of AI Adoption at SBI, will present alongside Pierre-Luc Breton, from Alliance Touristique du Quebec.
AI has never been this accessible, and it's moving fast. Across organizations, initiatives keep popping up on their own, driven by people with no technical background who are innovating just to make their day-to-day easier. That's a real sign of adoption. But without guardrails, that speed can take a good idea anywhere, instead of where the business actually needs it to go.
At Alliance Touristique du Quebec, Pierre-Luc Breton single-handedly built an automation that replaced four days of manual work per period, an initiative that worked, but carried more complexity than it seemed to on the surface. Pierre-Luc and Jean-Luc will walk through the full journey between spontaneous innovation and an industrialized, sustainable solution, fully owned end to end.
At booth M18, on day 2 at 8:45 am, our experts Marc-Philippe Roy and Margarita Novikova, from SBI, will be running a demo that speaks directly to BI teams.
Agentic AI is becoming mainstream for data analysis: connecting an agent to your sources and getting a report out is now within reach for almost anyone. At a real client, an agent built a semantic model and produced a full Power BI report in a single day. The numbers, though, didn't match the existing report, and no one could really explain why.
Marc-Philippe and Margarita will be stepping back to take a real look at using agents for analytics: what it makes possible, the risks that come with it, and what it actually changes for the BI developer role. It's the kind of conversation we want to have more often, not to slow adoption down, but to make sure AI transformation happens with the right checks in place.
Whether it's to catch our demos at booth M18, chat with the team, or attend the day 1 talk, we're looking forward to sharing where AI transformation actually stands this year.
And since we like having our readers in the room: grab a 30% discount on your ticket as an SBI contact.
Get your ticket with 30% off right here!
Want us to take a look at your own AI transformation before or after ALL IN? Book a meeting with the SBI team!