Danone, a global leader in food and beverages, operates across four strategic divisions: fresh and plant-based dairy products, bottled water, medical nutrition, and infant nutrition. Listed on Euronext Paris and part of the CAC 40 index, Danone has been the world’s first listed "entreprise à mission" (purpose-driven company) since 2020, committed to bringing health through food to as many people as possible.
The company faces a critical challenge: the volatility of raw material costs, particularly plastic (including polyethylene and PET), with annual procurement reaching €700–800 million.
Key Issues:
- Plastic prices are highly volatile, directly tied to oil markets, and significantly impact P&L and product margins.
- The current decision-making process is manual, slow, and inefficient.
- Objective: Improve procurement and hedging strategies, with an estimated €10M annual gain.
- Automate data collection from over 20 market reference sources for real-time monitoring.
- Standardize and clean data to ensure consistency and compliance.
- Build a dedicated data warehouse for historical and predictive pricing analysis.
- Develop predictive algorithms (including XGBoost) to forecast price trends.
- Validate the approach with procurement and finance teams to ensure buy-in.
- Design custom dashboards tailored to operational needs and business culture.
- Enhanced visibility: Real-time, data-driven insights for strategic procurement decisions.
- Scalable model: Easily adaptable to new PET sources and other raw materials.
- High predictive accuracy: Powered by machine learning and advanced algorithms.
- Unified data hub: Centralized historical database for reliable price tracking and analysis.
- Actionable dashboards: Clear, shared, and standardized view of "price truth."
- Immediate financial impact: €7M saved in 7 months, with a €10M annual potential.
This initiative not only delivered proven results for plastic procurement but also unlocked +10 new use cases for other raw material categories, reinforcing Danone’s operational resilience and competitiveness.
Why This Matters
By leveraging data science and automation, Danone transformed a reactive procurement process into a predictive, agile, and cost-efficient model—setting a benchmark for the industry.

